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半年净利下跌55%，青岛三柏硕怎么了？_蜘蛛资讯网

黄杨钿甜风波后首现身

两大瓶颈：一是品牌认知度不足，代工基因导致消费者对其终端产品信任度有限；二是康养赛道竞争激烈，目前已有英派斯、舒华体育等企业布局，三柏硕需在产品差异化与渠道建设上快速突破。与此同时，长期ODM/OEM模式形成的成本导向思维，与国内市场所需的品牌营销能力存在天然矛盾。如何平衡短期盈利压力与长期品牌投入，是对管理层战略定力的直接考验。三柏硕的转型之路，是中国代工企业在全球化重构背景下的缩影：既要打破路

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